CREATED BY JAMIE OTIS FOR BUSY MOMS
Your everyday makeup in 5 minutes or less
Simple, cleaner makeup for busy moms who want to feel confident and beautiful, but don’t have time for lengthy routines or complicated steps.
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The Hendralux Beauty Signature Set
Regular price $99.00Regular price$114.00Sale price $99.00Sale -
Boosted PureLash Mascara
Regular price $32.00Regular price -
PurePlump Lip Treatment
Regular price $28.00Regular price -
Swipe & Glo Duo
Regular price $54.00Regular price
WATCH JAMIE’S 5-MINUTE FACE
No filters. No heavy layers.
Just a routine that works for busy moms...
Jamie’s 5-Min Face Routine
Begin with your favorite skin care and/or foundation base.
Stay tuned for an exclusive Hendralux foundation launch. Coming Soon.
Apply bronzer from Swipe & Glo. This gives warmth and soft definition to your face.
Gently blend under cheekbones, at top of forehead, under chin, and around temples for an awake, sun-kissed look.
Coat your lashes in Boosted PureLash Mascara for bright, wide-awake eyes in seconds.
Begin at the base of your lash and pull the brush all the way through to the tip of your lashes to open your eyes without clumping.
Smooth PurePlump onto bare lips for a soft, plumped shine.
Glide directly onto clean, dry lips, starting at the center and sweeping outward for a smooth, fuller-looking finish in seconds.
Swipe blush to instantly bring dimension to your face, adding a healthy flush that makes your complexion look fresh, lifted, and alive.
Tap the creamy blush onto the apples cheeks and blend upward with fingertips for a fresh, radiant glow that melts seamlessly into skin.
Watch the Full Tutorial
You deserve to feel your best everyday
Four easy essentials designed to bring out your natural glow in just five minutes. No complicated steps. No daunting layers. Just easy, everyday makeup.
Select the right shades to build your introductory bundle package at a discount.
Originally $114
Get it for $99
Thoughtfully clean. Intentionally formulated. Never complicated.
When I created Hendralux, my goal was simple:
to make high-performing makeup for real, everyday mom life.
For us, clean isn’t about extremes or fear-based rules.
It’s about intention.
We focus on thoughtfully selected ingredients, responsible sourcing, and formulas designed to work. Hendralux products feel good on your skin, wear beautifully, and fit easily into your routine.
No unnecessary extras
No complicated ingredient lectures
Makeup you can actually trust
Effortless Looks Good On You
Thoughtfully created to help you feel confident, put-together, and like yourself again in just a few minutes.
It should feel like you!
Why I Created Hendralux Beauty
“There were two seasons in my life (after having my babies) when I didn’t feel like myself, and even the idea of getting ready felt overwhelming. I wanted something fast, clean, and simple that helped me feel like me again.
Hendralux was created for busy moms who want effortless, everyday makeup — not another daunting task.
Just five minutes. Minimal products. A routine that helps you look alive and feel confident, even on the busiest mom days. Clean, intentional ingredients. No parabens. No phthalates. Just safe, effective beauty that fits real life.
Because every woman deserves to feel like herself again, we donate 1% to support women’s nonprofits.”
Beauty With A Purpose
Every Hendralux purchase helps support women today, and the next generation of girls tomorrow.
1% of every purchase goes to support SPARRC & Girls, Inc.
Real Women. Real Results.
Relied on by women who want simple, natural-looking makeup.
"This makeup checks all the boxes—great pigment, versatile shades, and an easy, natural finish. Perfect for everyday wear or elevating a look without trying too hard."
After losing my eyelashes to chemo a couple of years ago, they didn’t come back as full and luscious as they once were. I have been searching for clean ingredients but also a product that is light and doesn’t clump. Hendralux checks all of my boxes! It doesn’t smear or run but it’s easy to remove! I don’t wear a lot of makeup, usually just mascara, but I am so excited for the rest of the line to be released!! Thank you, Jamie!
Love love love this mascara, it goes on smoothly and stays all day. It’s easy to wash of at the end of the day, or even in the morning for those nights I forget to wash my face 🙃. It doesn't irritate my sensitive eyes either! Definitely recommend. I'll definitely be buying again, and purchasing my competitive cheer daughter who is always looking for the best mascara.
Your 5-Minute Routine Starts Here.
Everything you need for a natural, confident look without overthinking it or wasting your time.
