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PurePlump Lip Treatment

PurePlump Lip Treatment

All the drama — without compromise.

Regular price $28.00
Regular price Sale price $28.00
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Product Description

Meet the lip plumper that delivers smooth fullness without the harsh sting.

PurePlump enhances the look of naturally fuller lips with a nourishing blend of conditioning oils, plant waxes, and Vitamin E. Designed to hydrate, smooth, and visibly boost volume, this lightweight formula gives lips a soft, healthy-looking plump with a comfortable finish.

Infused with peppermint oil for a fresh, subtle tingle, PurePlump creates a naturally fuller appearance while keeping lips moisturized and supple.

Wear it alone for a glossy, hydrated glow.
Layer under Swipe n Glow Duo Blush/Lip for added smoothness, dimension, and a softly amplified finish.

No sticky feeling. No heavy gloss. No compromise.

Why You’ll Love It  

  • Smooth, natural-looking plump
  • Hydrating, nourishing formula
  • Lightweight, comfortable shine
  • Subtle cooling tingle
  • Non-sticky wear
  • Paraben-free
  • Cruelty-free
  • Made in the USA

Ingredients

Castor Oil, Isopropyl Palmitate, Bis-Diglyceryl Polyacyladipate-2, Candelilla Wax, Propylene Glycol Dicaprylate/Dicaprate, Mentha Piperita (Peppermint) Oil, Mentha Spicata (Spearmint) Oil, Beeswax, Isopropyl Lanolate, Lanolin Oil, Ozokerite Wax, Carnauba Wax, Tocopherol (Vitamin E), Phenoxyethanol.

Thoughtfully formulated with nourishing oils and cosmetic-grade ingredients to support comfort, shine, and performance.

Clean, Not Complicated

We believe clean beauty should feel reassuring—not overwhelming. PurePlump is intentionally formulated using thoughtfully selected, cosmetic-grade ingredients chosen for performance, comfort, and real-life wear.

Because this is a plumping product, a mild tingling sensation is expected. Clean to us means being intentional—not extreme.

PETA Approved Global Animal Test Policy
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  • 5 stars: 27 (100%)
  • 4 stars: 0 (0%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
E
Elly

Again the best lip balm I ever used in my life.

E
Ellyn B.

The Lip treatment is the best I ever tried. I stretch it out because I don't want to run out!

J
Jayci P.

I love that it makes lips fuller and shiny without that numbing/tingling feeling.

L
Linda S.

Feels so good going on and keeps my lips hydrated.

C
Christine S.

I love how simple this lip treatment is. I can feel it working as soon as I apply the lip stick. It’s a game changer.

C
Christine B.

This is kept in my purse for a quick application on the go! It feels hydrating and I love the slight minty scent to help with fresh breath!

M
Mary H.

I love Pure Pump Lip! It gives my lips a naturally fuller look while keeping them soft and hydrated. It's comfortable to wear, never sticky, and adds just the right amount of enhancement without looking artificial. It's become a daily staple in my makeup routine. Hendralux beauty products make me look fresh in a natural way and I am 67 years old.

S
Sue P.

LOVE IT and tingling sensation it gives plus love the moisture. - Sue P.

K
Kim

Love the tingling feeling after I put it on. Very easy part to add to my routine.

S
Susan

Love it ! Love the feel of it! I’d like to see some spf in it 🩷🩷

K
Kendra T.

Great glow and great product.

T
Tina

Love this! I love the way it feels on my lips! "Like butter" silky smooth, refreshing!

K
Kara U.

Feels good on.

D
Deneen P.

Lips stay moist and is the perfect base or by itself.

A
Amy

Honestly, it makes a wonderful chapstick. I have not experienced any plumping at all. I even put on several layers .. nothing. But it's very hydrating

A
Amy H.

I don’t leave the house without this lip treatment. It smells amazing and has a light painless plump effect. My lips feel moisturized and it creates the perfect base for adding tint or lipstick

M
Molly C.

I like it. I wish it was already tinted so I could throw it in my purse for touchups

K
Karen E.

Use it over lip color to give a little moisture and shine. Smells terrific!

S
Susan G.

I love the PurePlump Lip Treatment !! It goes on easy and it has a cool shiny feel when applying!

C
Cindy N.

I have used it a few times.

D
Deneen P.

Makes my lips feel nourished and soft. I really love it.

K
Kimberly H.

I loved it. It felt good! Very moisturizing

C
Cindy T.

Can I just say More More More please… I love how the PurePlump Lip Treatment looks and feels on my lips, but please let me tell you what happened last week…
When I'm out in the sun, I have to wear a minimum of 50 sunscreen on my lips or I get sun poisoning and they will blister terribly. I went to my granddaughter’s ballgame 4 hours away from my home to support her and I didn’t realize I didn’t have my sunscreen so I figured I’d take my chances. Well yep my whole mouth the next day was a blistering mess and on top of it I didn’t have my prescription cream to heal it ..all I had was my PurePlump LipTreatment. I needed something on them fast so figured it was better than nothing. Let me tell you 1st whatever is in it made my lips feel so cool, did not burn, etc on raw lips. I couldn’t tell if they were plumping because they were sooo swollen but for the 3 days I was there enjoying being around my son and his family my lips started healing and the Pure Plump kept my lips hydrated and actually started the healing process without a prescription medication. I definitely need to order another one before mine runs out again. Jamie, another wonderful product. Thank you ❤️

L
Lori A.

I use this constantly! I keep one in my purse and one in my makeup bag, my 2 year old granddaughters like to put some on too!

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Sue P.

It feels really great on and is very hydrating. Works well as a gloss too! I'd like to try the dark lip as a separate if you decided to sell it as a one off in the future. Beautiful colors!

S
Sue P.

It feels really great on and is very hydrating. Works well as a gloss too! I'd like to try the dark lip as a separate if you decided to sell it as a one off in the future. Beautiful colors!

L
Lynda C.

I love the natural fullness and subtle glossy shine!!

How to Use  

Apply directly to clean, dry lips. Wear alone for a hydrated plump or layer under Swipe n Glow Duo Blush/Lip for added smoothness and dimension. Reapply as desired to maintain moisture and fullness

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